The LEEDS Team

Based in Palm Beach, Florida, LEEDS Custom Design has built a network of the best architects, interior designers and clientele nationwide. Known for a dedication to excellence, innovative design and exceptional craftsmanship, LEEDS is here to collaborate on rooms that are both functional and beautiful.

Let us inspire you with our passion for design and our commitment to the highest level of quality and service.

  • President

    George Ford founded LEEDS Custom Design in 1999 to fill the need for a “best in class” cabinet shop to successfully serve the clients of Palm Beach. The company has grown to include over 30,000 square feet of showroom, design, workshop and finishing facilities.

    George, a native of North Palm Beach, graduated from St. Andrews High School and received a B.S. Degree from Vanderbilt University. George is also a licensed Residential Building Contractor in the state of Florida and has built luxury homes throughout Palm Beach County. He is a leader in his profession, and served on the board of the Historical Society of Palm Beach County. He has also served the Florida Secretary of Labor and the Florida Speaker of the House in matters relating to workers comp. George has received numerous recognitions for his civic leadership including the Nancy Graham Orchid Award for community service and the National Government Affairs Award presented by the Painting and Decorating Contractors of America.


  • Partner + Lead Designer

    The LEEDS design team is led by Joseph Tralongo. Joseph is a member of the Institute of Classical Architecture and Art, trained in principles of Classicism, with a 20 year concentration on the rules of order, proportion and scale. Recognized by the design community for his hand drawn sketches and illustrations, Joe brings a unique and personal touch to the design process at LEEDS.

The LEEDS Advantage

  • Listening is the foundation upon which a successful design collaboration is built. It is through active and attentive listening that we gain real understanding of our clients wants and needs. Our initial design conversations often inform decision-making throughout the entire design process.

  • Effective communication is essential in building relationships, confidence, and trust with clients. By exchanging thoughts and ideas about design and intent, we can ensure that we are working toward a shared vision.

  • Design is a visual journey. Our goal is to create imagery and samples as quickly as possible. Sketching allows for a quick exploration and effective way to communicate ideas, while sample doors and finishes, allow clients to get a feel for the potential of a space.

  • Designing is a responsibility. Assisting our clients in embracing an aesthetic, a scheme, and materials is crucial to the success of any project.

  • Every space presents its own set of challenges to overcome. These conditions often become the defining personality and character of a project. Our ultimate goal is to create spaces that are not only outstanding visually, but also highly functional, blending beauty and practicality.

  • After fully committing to a plan and embracing the personality of a space, we then employ CAD technology to move the design process forward. This pivotal stage breathes new life into our concepts. Our cad plans serve as a comprehensive jobsite manual, meticulously outlining design intent and precise dimensions, highlighting important details and material callouts, while also showing fixture and material specifications.

  • The engineering process is the unsung hero of each and every every successful project. It is during this crucial phase that the most critical decisions are made, ensuring that materials are utilized effectively, and that appliance and furniture pieces are optimized to their full potential.

    Our responsibility lies in ensuring that your space not only meets design expectations, but also performs according to plan.

  • Your projects come to life at our state of the art facility in West Palm Beach, Florida. Here, we merge advanced technology with the expertise of our seasoned craftsmen. The result is a harmonious blend of innovation and skill, adding value, quality, and beauty to everything we touch.

  • There’s nothing more important to us at LEEDS than creating rooms that exceed expectations and enhance the lives of those who live in them. We embrace the significance of the spaces that we work in and know how important they are to you and your family’s day to day experience.

  • The culmination of hard work and dedication by our exceptional team brings great satisfaction. At Leeds, our ultimate objective is to leave a lasting impression, ensuring that every project is completed with excellence, and a great sense of pride.